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Hedonic vs Utilitarian No.4

3 minute read

Title (Reference): Chattaraman, V., Kwon, W. S., Gilbert, J. E., & Ross, K. (2019). Should AI-Based, conversational digital assistants emplo...

Hedonic vs Utilitarian No.3

1 minute read

Title & Reference: Astrid, M., Krämer, N. C., & Gratch, J. (2010, September). How our personality shapes our interactions with virtual ...

Hedonic vs Utilitarian No.2

3 minute read

I. Title & Reference: Microcomputer Playfulness: Development of a Measure with Workplace Implications Author(s): Jane Webster and Joseph J. Martocchio ...

Hedonic vs Utilitarian No.1

3 minute read

I. Title & Reference: Van der Heijden, H. (2004). User acceptance of hedonic information systems. MIS quarterly, 695-704. (Google scholar 기준 3020회 citat...

CA paper No.4

4 minute read

Title & Reference: Q. Vera Liao, Muhammed Mas-ud Hussain, Praveen Chandar, Matthew Davis, Yasaman Khazaeni, Marco Patricio Crasso, Dakuo Wang, Micha...