Hedonic vs Utilitarian No.5

1. Title (Reference):

   Li, J., Zhou, M. X., Yang, H., & Mark, G. (2017, March). Confiding in and listening to virtual agents: The effect of personality. In Proceedings of the 22nd International Conference on Intelligent User Interfaces (pp. 275-286). ACM.

2. Agent Type: Embodied Agent, Female(Kaya)/Male(Albert) Human appearance

3. Theme of conversation (domain): Job interview

4. Result / Implication:

   • users act authentically around a virtual interviewer to reveal their true character.
   • users are more willing to confide in and listen to a serious, assertive REP.
   • users’ personality traits influence their perception of and behavior with a REP

5. Memo:

   • We focused on one user perception variable that was more different for the two REPs and also most relevant to a virtual interview context: Trust

   • For Albert, Conscientiousness significantly impacted Trust whereas for Kaya, Conscientiousness and Openness significantly influenced Trust

   • conscientious (big five) users trust a REP in general, and with also openmindedness, users will trust a cheerful REP like Kaya.

   • For Kaya, Emotionality was significant, showing that more emotional, worried, and vulnerable users are less willing to confide in Kaya

   • extroverted and emotional users are less likely to inflate themselves to impress a serious REP.

   • more agreeable and trusting users are more willing to listen to a warm and cheerful persona like Kaya.

   • achievement-striving users tend to trust a REP more and such trust also makes them eager to impress the REP.